Company Name/Website/Industry Freshdirect

COMPANY NAME/WEBSITE/INDUSTRY Freshdirect: http://www.freshdirect.com Online grocery store 23-30 Borden Avenue,  recollective Island City, NY 11101 (866) 283-7374 administrator SUMMARY: FreshDirect is part of an online supermarket chain that has proven to be unsatisfying and costly for some organizations that have entered the market. However, FreshDirect was launched in July 2001 with the mess that consumers were after fresh products, at low prices, that could be delivered uninterrupted to their entry at convenient times. They have proven to the exertion that their strategies and isms have led to success and consumer ground product indoors the industry. BACKGROUND: Their main obstetrical delivery field of force is to the residences and offices within the metropolitan region of New York City. However, FreshDirect additionally offers the next-day delivery to the only Manhattan area and also Brooklyn, Queens and other ranking(prenominal) highly d easily areas. The company began and still operates from its 300,000 across-the-board-strength foot facility set(p) in Long Island City which maintains a high direct of standard for health and safety. It now holds rough 250,000 regular customers and has delivered well over 5,000,000 orders since it began in 2001 (Kahan, 1998).

SWOT summary Strengths: consumer direct distribution, high step ratings and standards, innovative merchandise plan, pie-eyed leadership, fundamentally strong capable teams of employees,(Gonzales, September 28, 2007, NP) high bore in warehouse environments that govern conditions (unlike retail), customiz ation of products offered to customers. We! akness: Employee friction base on unionization controversy, high cost of production and calibre standards, Opportunities: slow steady growth, marketing to broader users, expanded web cognizance and use, employee re-motivation Threats: competition with established brick and plaster stores (i.e. more brands and product sizes) establishing private-enterprise(a) markets, brick and mortar expansion, increased fuel...If you exigency to get a full essay, order it on our website: OrderCustomPaper.com

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