Effect On All Or Part Of An International Industry Of Its Economic And Political Environment

EFFECTS ON ALL OR PART OF AN impertinent INDUSTRY OF ITS ECONOMIC AND POLITICAL ENVIRONMENTINTRODUCTIONCoca-Cola Corporation is the innovation s terce soft inebriety Company that beats billions of fizzy plights to the world universe . Based in Atlanta Georgia , Coca-Cola is the well-nigh recognize put up in the world . By creating ripe and haunting advertisements and making sure that every shop or nutriment stand in the world has a Coca-Cola harvest-feast from chinaw be to Europe to India and AfricaCoca-Cola s mission is to provide convergences that be easily cognise by br everyone . Products that argon produced close to the consumer . A ingathering that is transported and well jammed and a harvest-festival that is refreshing to drink and is easily purchased by everyone . As a leader in the soft drinks market Co ca-Cola s market purlieu that consists of the company s suppliers , distributors , great dealers and customers as well as the broad milieu that consists of demographic milieu related to the population , economic surround , natural environment , technological environment and social cultural environment (Armstrong G Kotler,2007Coca-Cola has managed to become a success because of designing a merchandising mix that enables them to create a product that the customer penurys at that very moment . The fours that include the cost of the product , the product itself , the place where the product is sold and the communication or ascending of the product are very important to the company s goals . The organise of products in the Coca-Cola range include the famous Coca-Cola drink , Dasani bottled weewee supply , natural fruit drinks and a wide sort of packed food productsThe quality of the product and the design are the kindred all round the world . The packaging and brand titl e is also similar so that everyone discombo! bulates the same Coca-Cola date . Coca-Cola products are refreshing because of the ice cold concept .

During summertime or in hot weather Coca-Cola products will evermore be served ice cold with every Coca-Cola stand having a Coca-Cola refrigerator . The distribution of Coca-Cola product is fast and efficient collectable to a good relationship with retailers wholesalers and distributors that have a epic summate of trucks to ferry the products from the factories to the consumers (Armstrong G Kotler br, 2007GLOBALIZATIONThe Coca-Cola Company deals with mass distribution of its products to great environments that pose marketing challenges that it has to deal with . We have both types of environments that is , the indispensable and external environments . To begin with , the native environment factors are those factors that deal with the strengths and weaknesses of the products of Coca-Cola . This comes down to the marketing elements and employees or labor pauperism factors . Coca-Cola has to reconcile good decisions in the areas of marketing in the internal environmental factors and manipulate them to achieve marketing objectives i .e . they utmost or low variable for each factor . i .e . Coca-Cola produce good quality products and set it at a price that is a bit lower than the competitor brands and to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper