Marketing

| | Marketing Cool Produces to Cool PeopleProduct, Promotion, Price, and Place: 1. What is Skechers? Skechers is a cutting lodge of comfortable footwear with edgy hip designs; they commence been in credit line since 1992 and argon now a topic recognized inciter. 2. How does the company figure out what consumers regard and transfer it? Skechers intent trade research through focus groups hazard up of kids all over the world; also the implement of target merchandise of people ages 12-24 years old or anyone leading a youthful lifestyle. 3. What is Skechers primary coil converse to their consumers? Skechers primary communication to their consumers is the Director of Public Relation, Kelly OConor. 4. How do they use promotion to buy at this message and the brand? Skechers uses promotions, such as personal selling, sales promotions, public dealings and advertisement to support their message and brand. 5. Do you think Sketchers monetary value more than o r less than the average outlay for topographic point in from severally one of their competing categories? Yes, I desire rough of Skechers garments are more expensive than the average price of shoes in each of their competing categories. 6. Why would Sketchers choose this character of pricing and why do consumers pay it?

I believe Skechers cast off chooses some high prices because they pick out that having a bore-hole shoes and the edgy designs go forth sell if it is improve than the other brands; also consumers pay for quality especially if they know the brand that they are dealing with. 7. Skech ers are sold non only to end consumers thro! ugh their sell stores but B2B to shoe retailers and distributors as well. How will the process of marketing B2B differ from Sketchers consumer marketing efforts? Skechers has built brand integrity and a loyal clients base that even in B2B the other business would want to business with a company that has a internal reputation. However, the marketing to B2B would be different than B2C; for sheath Skechers will have to build a relationship with...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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